Marketing Efforts Lead to Another Award Recognition



For the second year in a row, my university TV station Trent TV have been commended for their marketing department.

I proud to be elected Trent TV's Head of Marketing for the 2017/18 Academic Year, my duties included:

Client Liaison 

Securing two station sponsors with Sobar and The Orange Tree Gastropub, and producing content in return for them.
         
            

Social Media 

Published platform-specific content promotion. Also encouraged to increase drive traffic to these pages through print and digital marketing skills.

A highlight included increasing our likes by 10% in one week through a Freshers Week competition. 

But my proudest moment came at the National Student Television Awards in Sheffield, where we finished runners-up for our excellent Station Marketing.

And I'm pleased to say they've done it again in 2019! 

I have remained in the marketing team for the 2018/19 Academic Year. I am advising while also creating my own content. I have used my video scripting and copywriting skills from my broadcast journalism course to produce a series of viral videos for competitions. This of course was only a fraction of the hard work that led to another successful year of content strategy. Although I won't be there, let's hope we can go one step further and win the Best Marketing NASTA next year. I hope I can continue to apply both my journalist and marketing skills when in the industry.

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